5. Sensory Logic Clients Packaged Goods Brown-Forman Colgate-Palmolive Daisy Brands General Mills Johnson & Johnson Kellogg ’s Kraft MillerCoors Unilever Healthcare Abbot Labs Astra Zeneca Bayer BristolMyersSquibb Eli Lilly GlaxoSmithKline Henry Schein Merck Schering-Plough Fashion Clinique Givaudan Hanes IFF Jockey Reebok Media Sprint/Nextel CBS Condé Nast McGraw/Hill Nokia Rosetta Stone
6. “ The face is an enormously rich source of information about emotions.” “ By the 1980s, psychologists had largely accepted as a ‘fundamental axiom of behavioral science’ the link between faces and emotions. Emotion therefore explains facial behavior, and facial behavior is an objective index of emotion.” The Importance of Facial Coding
7. Sensory Logic Web Testing Participants with webcams engage in testing online. Sensory Logic ’ s Testing Options - OR - One-on-One Interviews Traditional, moderator-driven Interviews in focus-group facilities.
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10. Radio has a 15% advantage over TV for engaging consumers! Radio vs Television Number of Commercials Tested Average Sample Size Engagement %
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12. Radio Outperforms TV Throughout The Engagement Continuum - “Minimum” and “maximum” refers to the scores of the highest scoring and lowest scoring commercials. - “Mean” is the average. -1 st quadrant summarizes lowest scoring 25% of commercials. -3 rd quadrant represents scores of third highest scoring quartile Radio vs Television
13. These results mirror the findings of Gallup & Robinson with Sensory Logic & G&R both evaluating facial muscle activity to gauge emotional engagement. Sensory Logic utilizes a webcam to record reactions, while G&R utilized biofeedback via Facial Electromyography and Continuous Emotional Response Analysis, both of which attached electrodes to the face of the participants to determine muscle movement and thus engagement.
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15. Radio edged out TV for higher positive ad receptivity by consumers!
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Editor's Notes
Show web testing as a possibility How we collect the video in a standard test
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